About Us

Sobriety — a state of being sober and the quality of being true to yourself. Be the best you.

Sobriety was started by Luke Chan, with the vision to empower and inspire other individuals who may be going through a tough time.

The brand stands for all sorts of 'sobriety', it could be from alcohol, drugs, other addictions, or even sobering up from a depressive episode, an angry moment, the list could go on.

With Sobriety, our aim is for everyone to understand that despite your bad days or whatever addictions you've been through, whether you're fighting it now or have fought it before, all those tough moments would just be once-upon-a-times, and brighter days will come.

Sobriety is grateful that you are still standing here today, believing in yourself and never giving up.

“It's really not that difficult to overcome these seemingly ghastly problems…what's hard is to decide” – Robert Downey Jr